Respond skilfully when a journalist contacts you. Present yourself convincingly, empathetically and confidently in front of the camera and microphone.
Practise speaking in a media-friendly manner, authentic presence and confident demeanour. Even under pressure. You will learn how media professionals work, what they need and how to convey messages clearly and effectively.
Act skilfully to get into the media. Position yourself or your organisation in the public eye. Create an image and strengthen customer loyalty.
Learn what makes a good story and how to communicate professionally. From press releases to press conferences. Position your topics visibly and sustainably. Targeted, effective and with a clear message. In words, images and conversation.
This training is aimed at people with media experience who want to work specifically on their impact in specific presentation formats. Whether live interviews, radio reports or online appearances. Train for the specific situation that is relevant to your professional role.
The exercises are individually tailored, with a focus on fine-tuning, clear messages and visual presence. For greater efficiency without compromising impact.
Marcel Juen Kommunikation GmbH
Waldmannstrasse 10
8001 Zürich-Bellevue
