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Crisis communication

Prepare | communicate actively | lead

Crises are not exceptions, they are reality. The decisive factor is how you prepare for them, resolve them and communicate them. Train yourself to act convincingly in exceptional situations and to manage communication proactively. Internally and externally. In traditional media and social media. Verbally and in writing.

Understand the course of crises. By practising tailor-made scenarios, you will sharpen your role in communicative leadership.

Your goal is to act in a crisis rather than react. With a clear stance, strong messages and a calm presence.

Crisis simulation: Together with selected network partners who specialise in crisis management, we conduct realistic crisis scenarios. We train the crisis team in real time.

You will learn and practise...

what crises exist and how to deal with them strategically

the interplay between operational and communicative leadership

how to communicate internally and externally

how to remain confident and appear convincing under pressure

how to communicate messages, explanations and behavioural instructions

how to preserve the image of your organisation as much as possible

how responsibilities and processes are regulated in the crisis management team. Also for crisis communication.

how to identify and defuse potential problems in advance using a risk matrix